Great work doesn't sell itself. The contractors who stay booked at full price run a marketing and sales system — and most of your competition doesn't. This is that system, built for the trades.
It takes the marketing playbooks of the best sales minds in the world — Russell Brunson's funnels, Alex Hormozi's offers, Dan Kennedy's direct-response, Grant Cardone's follow-up discipline — and rebuilds them for how contractors actually get hired.
A simple six-station loop that turns strangers into leads, leads into paid jobs, and every job into three more — each station feeding the next. Enter your email and it unlocks right here on this page, no PDF gate, no waiting.
Unlocks instantly on this page. We'll also email you the link so you can come back to it. No spam — unsubscribe anytime.
The flywheel shows you the loop. The Academy is the step-by-step course that builds every station — so the phone rings, the calendar fills, and you stop selling on price.
None of that is a work-quality problem. It's a marketing-and-sales problem — and it's fixable with a system you run on every lead.
Winning one extra job a year more than pays for this. Most contractors who fix their marketing win a lot more than one. Six modules, text-first, work-at-your-own-pace — built for people who bid for a living, not students.
Build an offer buyers can't easily shop on price. Using the value equation popularized by Alex Hormozi — bigger dream outcome, higher belief it'll happen, less time, less hassle — you'll package your service so the obvious choice is you, at your price.
Stop renting leads. Build sources you own: a referral engine, a "Dream 100" list of the GCs, realtors, and suppliers who can feed you steady work, and a local presence that keeps the phone ringing without paying per lead.
A value ladder and a fill-in funnel matrix — the funnel-building approach popularized by Russell Brunson, rebuilt for the trades — so every lead has an obvious next step, from free advice all the way to a signed contract.
Speed-to-lead systems and a 9-touch cadence across call, text, and email that recover the jobs you're currently losing to silence — the follow-up discipline Grant Cardone is known for, made simple enough to actually run.
Diagnose before you prescribe, present three clear pricing options instead of one take-it-or-leave-it number, handle the price objection without caving, and close on trust — including using escrow to erase the homeowner's risk.
Turn one job into three. Systematize reviews and referrals, grow the lifetime value of every customer, and raise your prices on purpose without losing the people who already love your work.
The Lead Flywheel and Marketing System mind maps, the Contractor Funnel Matrix worksheet, the 30-Day Lead Machine checklist, and the follow-up, review, and price-objection script packs — all bundled with the course at no extra cost.
Work through the Academy, run it on your real leads, and if it doesn't change how you market and sell your business, email us within 30 days for a full refund. No hoops.
Secure checkout · access link emailed on purchase · lifetime access, no subscription.
If leads aren't your problem but your numbers keep coming up short, the other track is for you: pricing for profit and packaging bids that win. See the Contractor Bidding Academy.
No. The course is delivered by an access link sent to your email — you don't need an app account to use it. But a free Bidroom account is where you actually put it to work: a real profile, a website, verified projects, and escrow-protected payments. Create your free account.
It's a text-first course — written, tactical, and skimmable. You can work through a module in a coffee break instead of blocking out an afternoon for videos, and jump straight to the part you need.
It's the opposite. Solo operators and small crews feel a slow month the hardest, so a steady, owned flow of leads matters most to you. Everything here is built to run without a marketing department or a big ad budget.
The principles do — offers, funnels, follow-up, and referrals are how any business grows. What most contractors are missing is a version written for how homeowners and GCs actually hire trades. That translation is the whole point of this Academy.
That's exactly what it's for. Unlock the Contractor Lead Flywheel above, put a station or two into practice, and if you want the full system with the templates and scripts, the Academy is here when you're ready.