Specialty Trade Marketing: Standing Out in Your Niche

Differentiate Your Business

As a specialty contractor, your expertise is your advantage. Marketing should highlight what makes you exceptional.

Building Your Brand

• Define your specialty clearly
• Develop consistent visual identity
• Create case studies of best work
• Collect and showcase testimonials

Online Presence

• Complete your Bidroom profile with photos
• Maintain updated website
• Engage on industry platforms
• Respond to reviews

Relationship Marketing

• Stay connected with past GC clients
• Attend industry events
• Join trade associations
• Offer lunch-and-learns

Demonstrating Expertise

• Share industry knowledge
• Provide value in bid responses
• Maintain current certifications
• Train and develop your team